I have been in the auto industry for 25 years and have owned or operated nearly every franchise. I really feel at home with the two fantastic brands we have here at Serra Honda Champaign and Serra BMW Champaign. You should know that although we have a great staff here to handle anything you might need, I am available in the dealership every day that we are open with very few exceptions. You can contact me on my cell phone, send me an email, or just drop in any time. I will make it my business to assist you personally. ​I don't believe in coincidences and I like to think that I can manufacture luck :)

23 years of automotive experience to share with you!  Always happy to lend a helping hand, whether you have a question, need assistance buying or servicing your vehicle, or you just need a good old fashioned smile...I'm here to serve you!  

Born and raised in rural Indiana, one of Dale's first jobs was a "Schwan's" Driver/Salesperson. Selling Ice cream and frozen foods door to door, Dale quickly learned not to stick his tongue onto any frozen flagpoles. Dale is the "Everything" Sales manager here at Honda BMW of Champaign and is primarily responsible for the used vehicle operations.

Wesley grew up in Southwest Missouri before making his way to Chicago and now calls Atlanta home. A graduate of Northwest Missouri State University (Go Bearcats!), with degrees in Broadcasting and Advertising, Wesley started his career in automotive roughly 8 years ago working on the vendor side. A recent hire to Serra Automotive, Wesley lives by the slogan, "once you're in automotive, you don't leave automotive". A big believer in all things analytics, Wesley enjoys deep diving into the data with the Serra Vendor Partners. When not working, you can find Wesley in the kitchen cooking some of his grandmother's recipes or going on hikes with his dog Barley.

Emily started her professional career as an project management intern at the BMW Manufacturing Plant in Greenville, SC and worked there for two years while finishing her degree from the University of North Carolina at Chapel Hill (go Tarheels!). She has always had an interest in cars, with her very first car being a white Oldsmobile convertible with burgundy leather interior. Emily moved to Champaign with her fiancé (now husband) and Standard Poodle pup, Roo, in October 2020.

In 1984 Charlie got a ride from a college friend in a BMW and never looked back. Selling Hondas, BMWs, and "anything pre-owned" is a passion of his. That's why he has been doing it for 30 years. His signature bowtie is a mark of excellence and symbolizes his taste and class. Come see Charlie when you're in the market for anything with wheels and tires.

Chinh has a Masters Degree in Technology Management from the University of Illinois. Born in Vietnam, Chinh is both a parent and husband. His BMW "Genius" designation means that he can speak about the BMW products with great intelligence. In short, he can tell you "what time it is", as well as "how the watch was made". I am told that he likes to cook and play billiards, but I have personal knowledge of his "Texas Hold'em" prowess. We have a lot of fun exposing him to a multitude of American "slang" phrases but I'm not so sure his wife is as amused.

One of the calmest personalities ever. Not a week goes by that we don't get a thank you note or email from a very satisfied customer about Tod. Tod one even got flowers sent to him for changing a tire! Little known fact--Tod stays in the same hotel room at the same hotel in St. Louis every year for vacation.

Terry runs the Parts show like no other. Don't try to walk by his tree stand though...he doesn't discriminate during the month of November. Just sayin'...

Jason joined the Champaign Automotive Collision Center in late 2018. Jason has been in the collision repair industry for nearly 20 years. He enjoys competitive bowling, hunting and fishing. He loves spending time with his 2 daughters and his fiance. Favorite Quote. "It's not about how to achieve your dreams, it's about how to lead your life, ... If you lead your life the right way, the karma will take care of itself, the dreams will come to you." ― Randy Pausch