Customer Testimonials
Excellent service
This was, by far, the best experience we have ever had with purchasing a car. Charlie and Alberto were very easy (and fun) to work with. The whole process was straight-forward and no one was pushy, which was a breath of fresh air. They are top notch and we highly recommend a visit them if you're interested in a BMW!
Charlie and the sales team were great to work with.
Great Service, everyone there is really nice. Everyone there makes you feel comfortable and everything is explained to you well. Matt, the mechanics, and the shuttle drivers are lovely. They take their time with the service and they leave your car in great condition. Great communication and service overall. I think the qualities this center has is something that often lacks in this industry, especially in Champaign and towards women. They are great to go to.
Very courteous. Work was done in a timely fashion, great shuttle service.
I didn't realize how much better this dealership was until I went with my friend to Naperton Volkswagen dealership in Urbana - it was like day vs night. Serra BMW actually looks you in the eye and doesn't mumble. They gave me an estimate of time and cost before I left my car with them and were in contact very quickly and consistently. I am very happy with my experience.
We had the best experience with Serra BMW. Charlie and Garry were so easy to work with. Extremely knowledgeable and personable staff. Would highly recommend Serra BMW.
I just moved to the Illinois area and went to get my oil changed, my car is under a maintenance warranty so i had about 6 other services i could get done. The service team was amazing and stayed later to do all things on my car so i wouldn’t have to come back another day. I believe the manager name is Matthew he was amazing please take your car to them, the best service team I’ve encountered.
Taking my car to the Champaign Serra BMW Service Department is always a positive experience. Justin, Matt, Monica, service Techs are all top notch when it comes to customer service. I appreciate all that they do for me and my car.
Nice people to deal with
Very professional and friendly.
Service department is a 10. Definitely recommend
Friendly staff, highly talented technicians, and the only place that will touch my M3
Excellent service, the team is customer focused for the moment you walk in. All my questions were addressed satisfactorily and options were presented for me to choose from. The work was completed on time and they offered to wag my car before returning it. I have been a customer of Serra for over 15 years and the service has been consistently great.
Matt is great!! Very friendly and helpful! Explained what else was needed after inspection and what could wait for now!! Facility was very clean and tidy! Waiting area was comfortable and quiet!!
I experienced damage from road debris that debilitated my new BMW. Matt and the team went out of their way on so many levels to get me back on the road. They could not locate the required part so they took what they needed off a new vehicle on their lot and made the necessary repairs in time for me to continue my journey as scheduled. Their commitment to excellence and total customer satisfaction is exemplary - I would rate them 10 stars.
Great service from the Service Department at BMW in Champaign! One gentleman kindly helped me lift and retrieve a ring that had been lost at no charge. Our BMW was purchased in another city but they were still very friendly and willing to help, no questions asked. To the gentleman who helped me a few days ago, thank you so much!
Had an electrical issue, they worked me in quickly. Part had to be ordered and they gave me a loaner car until work was completed. Matt, service department, explained everything thoroughly and clearly and had me back on the road quickly. Always friendly staff and work done well!
I'm always leery about going to dealerships for service however my experience here has been First Rate. The communication is flawless the quality of service is second to none and the personnel are warm and thoughtful
I recently had excellent service on my Bmw. I am very impressed with the Personalized service I received. The service department is a first class operation.
PROFESSIONAL STAFF
Staff are very helpful and professional 8
Great techs and great service advisers! A/C compressor change as well as other small services, all well done.
Serra BMW is who I trust for my BMW service. great job
Wonderful customer service! Go above and beyond for a wonderful experience! Offer shuttle service, coffee bar, clean bathroom, and amazing service representatives!
I just upgraded to a 2026 X3 this week. BMW has done an excellent job updating the X3. I worked with Elliot, Alberto, and Ross (the finance guy!) All three were incredibly helpful, kind, and made the car work for my situation with ease! Alberto was purely welcoming and professional, connecting the necessary processes well. Elliot was a wealth of knowledge about the cars and helped me to understand what I needed; I was especially grateful for his candor in detailing what features might be over the top for me. Ross made the financial work as smooth as could be! If ... Read More Google - Mar 14, 2026
The BMW Sales and services teams are the best!! They treat their customers like family. We’ve purchased 3 BMWs over the years, and run out of superlatives to describe the sales manager Alberto and his team (shout out to Elliot!). They have transformed the buying experience into something pleasant. The service department gets high marks, too. A flat tire late Friday evening with plans to drive out of town for the weekend? No problem — stop by, pick up a loaner, and enjoy the weekend away. Google only allows five stars — I’d give them 10 stars if I could!
Always happy with my service.
Charlie and Alberto provided a great sales experience! My service experience at Serra over the years has also been top-notch! Highly recommend.
Where do I begin?!! My experience with Serra BMW of Champaign has been so great from the first time I walked into the showroom to do a test drive. This most recent experience, my first with the service department, has been nothing short of amazing. I damaged one of my tires one Sunday and ended up on the side of the road. BMW Roadside Assistance was trying to locate a vendor to come tow my car and Alberto, brought me a loaner to my location, on his day off, after I contacted him. Matt in the service area was awesome, ... Read More Google - Mar 3, 2026
Charlie in sales was great to work with. He was extremely knowledgeable on their line up and helped talk through all of the options!
Matt and Justin deserve a solid five-star rating for their exceptional customer service and auto repair skills. Their professionalism and dedication make you feel like a valued customer from the moment you walk in. It's a well-known fact that finding trustworthy mechanics can be a challenge, but with Matt and Justin, you can put your worries aside. Exceptional service provided by exceptional individuals.
My wife and I were shopping for an all electric car and were open to which model and make so visited multiple dealers in the Champaign-Urbana area. The Serra BMW experience was far and away the best. From the manager, Alberto, to our sales person, Elliot, we found the experience outstanding. Both were super knowledgeable and helpful both pre- and post-purchase. Absolutely no pressure just nice people trying to find the best car and best price for us. Exactly what we were looking for, an i5 with driver assistance package was not available in CU but every feature, including color ... Read More Google - Jan 30, 2026
Omg best experience ever! The guys were so nice and patient with me while helping me find the BMW I really wanted. I left super happy and would definitely recommend coming here!
I have got 5 cars from this dealer and the treatment is always top notch. I will continue thr business with them. Good manangement and sales team! Great people
I purchased a 2025 BMW 330i from Serra BMW and the experience was positive beyond description! Alberto Jimenez, who shepherded me through the entire process of ordering a vehicle (my first time), is the exact opposite of the stereotypical car salesman. He is a zero-pressure-to-buy expert, incredibly knowledgeable, was always focused on what best met my needs, and kept me informed every step of the way. In fact, my wife and I became good friends with Alberto, and whenever I have a question, he is always quick to respond -- by email, phone or text. He is unbelievably sincere and went ... Read More Google - Jan 23, 2026
I had low coolant in my 2007 5 series, I called and they offered to top it off without charge same day. Matt in the service department was very friendly and welcoming. Amazing customer service. Would definitely bring my car in again.
They were fast, efficient and friendly. Great customer service all the way around!
Very happy with the service in Serra BMW Champaign, its always 10/10 , easy communication, great team, highly recommended, satisfied customer. 😊
Service was very prompt and fast. Justin my advisor was great and explained everything well with frequent updates and quick responses . Service was beyond expectations .
My greatest experience buying a car yet. Very welcoming and transparent staff that helped me through buying a car from a different state which could be intimidating to most. Elliot and Alberto were great and earned a returning costumer in myself.
I had tires replaced recently at this BMW for my X5. Everything went smooth and great including ordering new tires, installation, the whole process. Justin, the service supervisor, was very nice and explained everything. Shuttle service was great and will definitely keep going back for the future.
Serra BMW has always met my needs and they consistently surpass my expectations! They are professionals in everything that they do!
Prompted by a notification from BMW that I needed brake fluid, the Service Department made an appointment immediately and performed the all points check, rotated the tires. Justin was very helpful.
Very clean and everyone take care very good and I’m very like it . Thank you so much 😊🥰
I have never had a bad experience with BMW Service. Matthew Pieczynski is very helpful. I always feel that I am in good hands! I appreciate the honesty and helpfulness. Five-stars!
They have always been very helpful in the Service Department to get me in when I need too.the car is cleaned when they’re finished.
Justin was great with assisting the services I needed
Matt Pieczynski was very helpful in helping me find tires for my BMW. He was very responsive and gave me updates throughout the day. Thanks Matt!
Alberto and Charlie are amazing at what they do. The entire process was smooth. Got me the best deal I could find.
Elliot was an amazing sales rep, he did not push us or force us into anything we were not comfortable with. One of the key things about him is his can do attitude. He is a great sales person. This place is top notch.
I recently purchased a new 3-series from here and it was hands down the easiest purchasing process I’ve ever experienced. Even with 2 test drives, I was driving away in my new car in a little over 3 1/2 hours. The team at Serra is truly next-level. I couldn’t be happier!!
Great service department Great people as always Customer service is top notch.
I recently had to total my BMW x3 and Matt in Service and Alberto in Sales went above and beyond to help me with any questions I had. Both gentlemen had great communication skills, were kind and helpful and even helped me navigate the insurance company process. Their texts and emails were clear and professional yet had a personal touch. I would recommend these two gentlemen to anyone looking to purchase a BMW or have their automobile serviced. Thank you guys for being the calm in a very stressful circumstance!
always helpful and professional
Service department always takes care of me and my family! Love that I can text the team for updates.
Great experience!
Happily surprised to see a check in my mail for what must be for a portion of the maintenance work on my 2009 BMW 535i that the Serra BMW team performed last week that was covered by a BMW manufacturers program of some sort. This is way beyond what I expected for a 15 year old car! As always, impressed with your team in looking out for each customer and tracking each car. Thank you Serra BMW!
Great Experiance
I was in a pinch while traveling. I was able to get an appointment the very next day. Matt PIeczynski was the mechanic. He was kind and helpful, giving updates and time with information for input on the service. I appreciated the top notch service! Thank you!
I recently brought in my BMW X6 for a hood misalignment issue and a navigation system update, and I couldn’t be more pleased with the service I received. Matt Pieczynski went above and beyond to ensure everything was taken care of with the utmost professionalism and attention to detail.
From the moment I arrived, Matt was incredibly knowledgeable, communicative, and proactive in explaining the steps needed to address both concerns. The hood alignment was done flawlessly—restoring the clean, precise look I expect from a BMW—and the navigation system update was completed smoothly with noticeable improvements in responsiveness ... Read More Google - Jun 30, 2025
Steve and Jess were extremely professional and accommodating. They made it happen!
I’ve had the pleasure of knowing Matt, the BMW Service Manager, for over 15 years, dating back to his previous job. His honesty and trustworthiness are unmatched, and they are the reason I chose to bring my car to the BMW dealership for repairs. Thanks to Matt, I feel confident knowing my vehicle is in the best hands, making the extra cost at the dealership absolutely worth it.
I had a superlative 2025 X3 30 buying experience at Serra BMW. Elliot and Charlie, the two sales consultants I worked with, were incredibly knowledgeable, friendly, and wonderful to work with. Both of them were patient as I peppered them with questions about the functions and encouraged me to take my time in familiarizing myself with the car. Alberto, the sales manager, is a consummate professional who is honest, kind, and emphasized the premium their dealership places on customer service and going the extra mile to serve their clients. We were able to come to terms amicably and fairly. Finally, Ross, the ... Read More Google - Apr 25, 2025
From a 15year Mercedes customer…. Making the change to BMW has been the best decision! From the moment I walked into this dealership I was greeted with knowledgeable staff! The sales experience exceeded my very high expectations! Alberto and Elliott both are wonderful, they took the time to listen to my wants and needs! They were honest, and genuine! I am a happy happy girl!! The X5 is next level luxury! Thank you so much! The window tint was the icing on the cake!
Good explanations by the Service department, nice drivers to drop off and pick-up, and the car was washed upon pick-up.
I recently purchased a new BMW X6, and I want to highlight the exceptional service I received from Alberto and Elliot. Their professionalism, expertise, and genuine care made all the difference in my decision to proceed with the purchase.
Alberto went above and beyond to ensure I felt comfortable and informed throughout the process. His knowledge of the X6, coupled with his approachable and patient demeanor, made what could have been a stressful experience both enjoyable and smooth. He truly listened to my needs and provided tailored recommendations that were incredibly helpful.
Elliot was equally impressive, stepping in to make ... Read More Google - Jan 23, 2025
I recently purchased a 2025 BMW X5 50e from Serra BMW and can honestly say that I have never had a more positive buying experience than this. Every one or two years I buy a new car for either my wife or myself and in 50 years of doing so, no dealership has ever delivered a more positive experience!. I've owned Audis, Lexus,, Mercedes, & other BMWs, but Serra was the best of all. Alberto (Sales Manager) and Elliot (sales & BMW Genius) were professional in every contact, knowledgable, and both eager to please and make sure the buying process was ... Read More Google - Jan 7, 2025
Very good jobs.
Justin was amazing to work with. Highly recommend!!
The process of buying my car was actually really smooth and pleasant. Everyone I dealt with was really helpful. I did not get the runaround on price and there was no endless waiting or trying to upsell me on unneeded things
It was a pleasure working with the team; they made my purchase seamless! Highly recommended!